Investment to Fuel Development of Largescale Immersive VR Experience Retail Centers
SAN RAFAEL, Calif — June 12, 2017 – Nomadic, an immersive entertainment company creating immersive, tactile virtual reality experiences today announced a $6 million seed round of funding led by Horizons Ventures, with participation in the round from Maveron, Presence Capital, Vulcan Capital, and Verus International. This financing will support Nomadic’s continued team growth, further development of its technology platform, and preparation efforts for global expansion.
“There’s currently a huge opportunity for out-of-home location-based VR,” said Doug Griffin, CEO of Nomadic. “With the expertise and global reach of our funding partners, we have the support and resources to forge a new entertainment category, and a new medium for interactive storytelling.”
Partnering with top gaming and film studios to create custom out-of-home VR focused content, Nomadic adventures deliver exceptional, high quality experiences that enable the virtual to feel real. Nomadic draws from the founding team’s history in the film, gaming, set design and motion capture sectors to marry physical components to narrative, storytelling content.
Nomadic has created a modular set of components that includes all the equipment, infrastructure, technology and content for a wide variety of commercial spaces – cinemas, malls, resorts, airports, casinos, theme parks and more – to build tactile, onsite VR attractions. Incorporating set design and physical props with gamified, narrative VR content, the physical layout of Nomadic installations are designed to be easily reconfigured and updated with fresh content.
“We’re coming to market as retailers are searching for a new, experiential ways to entice consumers back into brick-and-mortar locations,” said Kalon Gutierrez, Head of Growth for Nomadic. “With the support of our funding partners, we’re providing existing venues with a turnkey solution to offer exciting, ever-changing tactile VR adventures that keep customers returning for more.”
“The reception that Nomadic has received for their proof of concept is phenomenal,” said Phil Chen of Horizons Ventures. “Their ‘kit of parts’ model gives commercial spaces a mechanism to add value and foot traffic to their locations, while offering consumers a top-of-the-line VR experience. We’re excited to support the efforts of this team, who has the background and expertise to drive the location-based VR sector.”
Founded by veterans from the film, gaming, brand and retail sectors, Nomadic’s founding team each represents decades of applicable experience. With a background in technology, gaming, and visual effects contributing to franchises including Star Wars, The Mummy, and Pirates of the Caribbean, CEO Doug Griffin joins Nomadic following his management of two successful startups specific to the media and entertainment space. Driving the content arm of Nomadic, Rick Schulze serves as Creative Director, following a film career that includes work on blockbuster franchises like The Matrix as well as an Academy Award nomination for The Lost World: Jurassic Park. Leading the physical set and prop design of the experiences, Head of Physical Production John Duncan has contributed to beloved franchises including Star Wars, Star Trek and Pirates of the Caribbean. Managing the company’s go to market strategy, Head of Growth, Kalon Gutierrez has led marketing, business development and retail expansion for brands and retailers including Ralph Lauren, Bixbee, ZoomSystems, JC Penney, Sephora, Fox and Sony Picture Studios.
Nomadic came out of stealth in March 2017 with the first public showing of its new model and medium of tactile, location-based VR adventures at CinemaCon. Following the positive reception from content and location partners and media, the company plans to launch its first in-market experience by Q1 2018.
For more information visit: www.nomadicvr.net.